To sell-a-brate the launch of a new line of Dolce & Gabbana sunglasses designed in collaboration with Madonna, the main floor of Saks 5th Ave's flagship store was spangled with large video towers, rotating graphics, outposts and kiosks that we built.

a look at MDG's rotating lightboxes above a cosmetics counter

We also built a video wall made of 6 plasma screens
synchronized to show one large image as well as several smaller images.

In addition, we built display vitrines showing off the celeb shades 'runway style'!

AuthorGeoff Howell Studio Inc.