NEVER HIDE! is the new slogan of Sunglass Hut's latest promotion for interchangeable lenses. For the window on the right, we produced a series of mechanized lenses that moved up and down, behind the FLIP OUT vinyl on the window.





Inside the store, we installed a series of floor-to-ceiling photographs interspersed with video projections of floating lenses which you can see above in the 'shades' of blue.


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AuthorGeoff Howell Studio Inc.