For Fashion's Night Out, Giorgio Armani clearly focused their attention on their Fall Collection with waterfalls of light refracting and reflecting plastic film. It was put together in a complex pattern of cascading loops creating amazing optical effects as you walk by. Each piece of this special film is micro-grooved similar to a lenticular process with an added holographic element. We die-cut the pieces and assembled them for the flagship on Madison Ave (pictured below) and many other boutiques across the country.











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AuthorGeoff Howell Studio Inc.