Back in the summer of '02, Geoff was commissioned to art direct and illustrate a catalog of women's shoes for the Hong-Kong based luxury retailer Lane Crawford. Using cut paper, and india ink brushing, Geoff create a unique image backdrop inspired by the shoes themselves. Each image was a full page and the catalog was therefore all double-page spreads. The illustrations were made in pairs that complemented each other and reflect the fabrics, stitching or ornamentation of the shoes or evocative of their purpose, like sandals for a beach. The catalog turned out to be a big success! Literally....as some the of images were later made into billboards!