For many years, Geoff was given the honor of designing the GOBI Desert Dig for Children's Night at the American Museum of Natural History in Manhattan. Sponsored by Estee Lauder, Geoff also designed and produced all the signage for other exhibits as well as large banners on the museum's exterior.  Each year was a self imposed contest to make it better than the year before, though the concept remained the same-a giant sand box filled with little plastic dinosaurs for kids to dig up!FUN! Below are just two examples, the top one being the very first, inspired by Indiana Jones, replete with flaming cauldrons...



this example treats the Gobi Desert as a vacation destination in a giant 40's style billboard. Each floating letter featuring an aspect of prehistoric life or fossils, above a desert landscape with a single paleontologist surveying the site.