For the Lexington Ave facade of Bloomingdale's, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years.  The full length of the windows at Bloomingdale's were masked in black vinyl to create large circular openings through which could be viewed the  women's collection against a background of black and white checkerboard, Bloomingdale's signature pattern.












From across the street there were a total of 6 portholes side by side, the effect of which you can see in an example below.




Posted
AuthorGeoff Howell Studio Inc.