For the launch of Christian Dior's new ADDICT fluid stick lip color, we were hired to create this 14ft high monolith for the Macy's Herald Square Cosmetics Department, along with two smaller 'outposts'.  The monolith was created using a hand made aluminum frame which was then powder coated pink, as well as the back-lit top-to-bottom graphics which integrated video monitors and sound. Special custom made acrylic displays were made to hold the product in a bold graphic pattern as well as display the actual sample lip color sticks. 3-d acrylic boxes were placed around the base with a photo transparency of the product applied to each panel.  Smaller units included all the elements of the larger unit; video, sound and sample display.

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AuthorGeoff Howell Studio Inc.