Sunglass Hut's 5th Avenue flagship store is all about Persol's new collection entitled "Typewriter Edition" celebrating the retro styling of the 1940's. The design of the window itself has a retro feel which includes a giant typewriter keyboard, walls covered with typewritten fonts, and a color palette in earth tones and chrome in keeping with the motif. Each key was produced with an ivory laminate top and chrome sides. Several of the keys were underlit to showcase the sunglass collection. Other features includes lightbox graphics and videos of the collection and famed author Bret Easton Ellis. The video above the keyboard was treated as a piece of paper, with an "invisible giant' using the keyboard.

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AuthorGeoff Howell Studio Inc.